Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, the present design signifies the art of fusing between professional designers and experienced print makers co-creating a new form of object of desire. We never know the end result and that is why we keep trying and expect the expected. Key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts

Dr. Alex King is a product designer and worked extensively in Hong Kong and Shanghai. He holds a Bachelor degree in Product Design and MBA in Hong Kong Polytechnic University. He is specializing in inclusive design, health care, elderly research and sustainable product development. He has received numerous design awards over the past 16 years in design industry. Recently, he swept the champion in Mobile Collection Points Design Competition organized by Environmental Protection Department, HKSAR, offering a flexible recycling solution for public and recyclers. He was an awarded designer in New Business Ideas Incubation Circle Convention, New World Development in 2017. In 2010, he designed a pair of ‘Broken Frame” to raise awareness on re-establishing human relationship not with the eyes, but with the mind. This makes him took a Silver Prize from OPUS JAPAN Optical Design Competition in Osaka. Dr. King promotes Inclusive Design since he joined multi-national corporations of telecommunication in 2003. He worked closely with Switel, Sanyo, Motorola and PCCW to develop simplified phone for older persons benefiting people for all. Dr. King has substantial experience in teaching. He teaches bachelor courses in PolyU and HKDI and committed to contributing and promoting creative industry. He had successfully developed foundation design courses and e-learning programmes for part-time learners in Open University of Hong Kong as he believed design innovation can change our world. He was nominated as subject officer on behalf of OUHK in Creative Industry Discipline of CreateHK. He is a full member of HKDA, CSD and IET and served as judger for footwear, sustainable tableware and international product design competitions since 2009. Recently, Alex is appointed as principal consultant in game sets design for people with dementia and flexible showcase for luxury jewelry with NGOs and listed company respectively.

Alex King is a fast-moving research-based international design consultancy based in Hong Kong. It is an award-winning design team specializing in product design, universal design, letterpress, sustainable packaging and art creation. Alex King collaborates with young design talents to promote design excellence in Hong Kong, in search of aesthetics, explore what might be compelling latent needs and offer new design solutions benefiting the society as a whole without scarifying aesthetic quality.