Guillermo Dufranc Blockazo Chocolate Bar for Sharing
Blockazo Chocolate Bar for Sharing is Golden Design Award winner in 2021 - 2022 Food, Beverage and Culinary Arts Design Award Category.
Blockazo Chocolate Bar for Sharing

Blockazo is a one of its kind 1kg chocolate bar specially designed for sharing and breaking it up into big chunks of chocolate resulting in an unforgettable consumer experience. The inspiration came from the construction industry and concrete since this huge chocolate bar is like a big building that needs to be demolished to be consumed. The bar is made of chocolate with peanuts and its packaging is made of a flexible mix of PP and PE. The result of the product design is an extraordinary consumer experience that incites to break the huge chocolate bar in romboidal shapes.

Blockazo Chocolate Bar for Sharing
Guillermo Dufranc Blockazo
Guillermo Dufranc Chocolate Bar for Sharing
Guillermo Dufranc design
Guillermo Dufranc design

We love ambitious brands. We apply strategy and design thinking to create, extend and revitalize brands that new consumers crave. We create a positive impact through design. Our approach is to understand the client's needs, listen carefully and run an investigation to guess what are the best strategies to achieve the client's goals. We co-create the brief and the design strategy along with our clients. Then we create the concepts having sustainability in mind so the design so it's possible to produce and creates the biggest brand impact with the lowest environmental impact.