Sernova is a special vodka produced with a unique technological breakthrough that involves a filtration process with black diamonds. The inspiration for the bottle design came from the light reflections of the black diamonds involved in the production process of this fine vodka. The bottle is made of glass and the label is a self adhesive crystal substrate that makes the printing feel like it's on the very glass.

Guillermo Dufranc Graphic Design Coordinator at Tridimage www.tridimage.com Twitter: @guilledufranc Linkedin: http://linkd.in/NhZOtu Guillermo works as Project Manager at the leading award-winning Structural & Graphic Package Design agency Tridimage, bringing expertise, inspiration and creative leadership, enhancing the design team with challenging ideas. He has been working in packaging design since 2004 helping brands to create meaning though packaging design. WRITER He writes articles about packaging design which are published in international magazines and design blogs. He has also published several ebooks. SPEAKER He is an international speaker who provides conferences and workshops related to Packaging Design and Design Thinking in companies, universities and exhibitions in many countries. DESIGN JURY He has been invited as jury member for several packaging design competitions as FoodBev Awards (UK), A'Design Awards (Italy) and Vertex Awards (USA).

We love ambitious brands. We apply strategy and design thinking to create, extend and revitalize brands that new consumers crave. We create a positive impact through design. Our approach is to understand the client's needs, listen carefully and run an investigation to guess what are the best strategies to achieve the client's goals. We co-create the brief and the design strategy along with our clients. Then we create the concepts having sustainability in mind so the design so it's possible to produce and creates the biggest brand impact with the lowest environmental impact.