Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. By connecting artisans and end users, the goal is to create more touchpoints for people to use Japanese traditional crafts in restaurants and in their daily lives. Through this platform, craftsmen develop products better suited for the market through user feedback, and restauranteurs and other users help sustain the traditional tableware industry in Japan for the future.

Culture Generation Japan is a business design company that aims to tell world-class Japanese culture to the world. We are building businesses that meet today's needs through business co-creation, while combining the ideas of various stakeholders with the traditions and technologies throughout Japan, to pass on Japanese culture to the next generation.

Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. By connecting artisans and end users, our goal is to create more chances for people to understand and use Japanese traditional crafts in restaurants as well as in our daily lives.