As the name implies, the logo is based on a snowflake flower, and the color is yellow, which means bright and happy. A new brand of confectionery flour made from 100 percent Hokkaido wheat. This product is targeted at patisseries that are particular about their ingredients. Since this is the successor to a product called Melty snow, designers were asked to create a logo with a familiar name, an appeal to the fact that it is made in Hokkaido, and a symbolic cuteness.

She has a unique background, having worked as a kindergarten teacher before becoming a designer. After becoming a designer, she worked as an art director and creative director at local advertising agencies and design companies in the USA, Sweden, Spain, and Finland before returning to Japan in 2013. Since 2019, she has been the executive creative director of eg+worldwide / Designory Japan. As well as being a creator, she is also a calligrapher, becoming the youngest ever assistant teacher of calligraphy at the age of 15, the only person in Japan to obtain the highest dan at the age of 17, and a master calligrapher at the age of 23. She is also a multi-talented mindfulness therapist, eating psychology coach, and Scandinavian lifestyle stylist, and is active in the Japanese media.

Nisshin Seifun Group Inc. is a Japanese company based in Tokyo (25, Kanda-Nishiki-cho 1-chome, Chiyoda-ku) with overseas operations. Nisshin Seifun is listed on the Nikkei 225. Founded in 1900, the company is headed by chairman Osamu Shoda (younger brother of the Empress Michiko) and president Hiroshi Oeda.