Designed in Italy, Mama is a completely recyclable chair made in China. Stackable, easy to connect, available with or without armrests, Mama is a community seating for conferences, training courses, informal meetings, waiting areas and even outdoor activities. The backrest has an original surface characterized by rounded micro-reliefs designed to reduce the supporting area, thus favoring the natural transpiration of the body. The curves and inclination of all elements have been designed to ensure technical performance and ergonomic comfort.

Design rhymes with Italy! Adriano Baldanzi and Alessandro Novelli, born and bred in Tuscany, know this all too well! After graduating in Industrial Design at ISIA in Florence they embarked on a design adventure that has led them to be considered amongst the best Italian designers in the seating and office furniture sector, and not only. In fact, 30 years of experience have enabled them to develop a great design culture and a thorough understanding of the technology available and the real demands of the different markets, to the point that they are considered more partners than designers by the companies that choose them. This approach has always been in their DNA: their career took off after having founded and developed the company Casamania in the early eighties, which was later sold to Frezza, a prestigious Italian brand. They then devoted themselves to their true vocation: design. Their career encompasses some emblematic geographical milestones: working first in a small but very demanding Italy, then in Europe, they are now in demand all over the world. Their homeland is a source of constant inspiration and their international experiences offer constant enrichment.

Company Profile Brands Development Corporate culture Exhibition Heshan City Sifang Furniture Co., Ltd. (MSDA) located in Heshan city, Guangdong province, which is a modern large-scale office chair furniture enterprise integrating research and development, production and sales. Founded in 2004, MSDA is the top brand of office chairs in mainland China, with 26 reginal branches, more than 10,000 terminal sales, more than 600 employees, and an annual output of more than 1 million office chairs. MSDA has phase I and phase II self-owned factories and a domestic leading production line with a total construction area of 10 square meters.