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PepsiCo Design & Innovation Pepsi New Year 2022 LTO Beverage Packaging
Pepsi New Year 2022 LTO Beverage Packaging is Golden Design Award winner in 2021 - 2022 Packaging Design Award Category.
Pepsi New Year 2022 LTO Beverage Packaging

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

Pepsi New Year 2022 LTO Beverage Packaging
PepsiCo Design & Innovation Pepsi New Year 2022 LTO
PepsiCo Design & Innovation Beverage Packaging
PepsiCo Design & Innovation design
PepsiCo Design & Innovation design