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PepsiCo Design & Innovation Lay's Flavor Swap Influencer Kit Food Packaging
Lay's Flavor Swap Influencer Kit Food Packaging is Iron Design Award winner in 2021 - 2022 Packaging Design Award Category.
Lay's Flavor Swap Influencer Kit Food Packaging

For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.

Lay's Flavor Swap Influencer Kit Food Packaging
PepsiCo Design & Innovation Lay's Flavor Swap Influencer Kit
PepsiCo Design & Innovation Food Packaging
PepsiCo Design & Innovation design
PepsiCo Design & Innovation design