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PepsiCo Design & Innovation Lay's 2021 Mood Match Food Packaging
Lay's 2021 Mood Match Food Packaging is Iron Design Award winner in 2021 - 2022 Packaging Design Award Category.
Lay's 2021 Mood Match Food Packaging

When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay's fans. With that in mind, Lay's 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese and Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).

Lay's 2021 Mood Match Food Packaging
PepsiCo Design & Innovation Lay's 2021 Mood Match
PepsiCo Design & Innovation Food Packaging
PepsiCo Design & Innovation design
PepsiCo Design & Innovation design