The training program for 10-14 years old footballers was developed by Adidas, the German Football Association, and Russian Football Union. The 300 pages guidebook was created for the trainers so they could implement the system in their everyday work. To make the book easy to use, all the content is presented in form of infographics. The football field grid serves as an inspiration for the visual style.

Natasha Mozz is an independent graphic designer, creative director based in New York. She is specializing in branding and marketing, has been collaborating with agencies and clients in the US and Europe, working with such brands as adidas, Royal Canin, Nissan, Under Armour, Sequoia Capital, and Oscar Health, to name a few. For a few years, she was teaching concept development and typography at the British Higher School of Art & Design. Also, she is a founder of Typographist —an online archive of typography sorted by place and time.

Adidas is a German multinational corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world. Adidas' revenue in 2018 was listed at €21.915 billion.