With its woom Now, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom Now combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.

woom is an international manufacturer of bikes for children and teenagers with its headquarters near Vienna. The company was founded in 2013 by Christian Bezdeka and Marcus Ihlenfeld in a garage in Vienna. After a long and fruitless search for the perfect bike for their children, the two bike-loving fathers decided to take matters into their own hands and design a bike themselves. With their low weight, timeless design, high-quality components and child-specific geometry, woom bikes are setting new standards for premium children's bikes. woom bikes are designed to give children the perfect introduction to riding a bike and spark a life-long passion for cycling. It took just a few short years for woom to go from a little-known brand to a market leader in Austria. woom bikes are now sold in 30 countries around the world, with the company serving the US and Asian markets as well as Austria, Germany and Switzerland. In 2020, woom sold almost 230,000 bikes despite all the supply chain shortages caused by the COVID-19 pandemic. The number of bikes sold was up by over 60% compared to 2019 and average year-on-year growth is currently tracking at well above 50%. In the autumn of 2020, woom took on investors for the first time ever, with venture capital group Bregal and Runtastic founder Florian Gschwandtner amongst those being welcomed on board. Since 2021, the final assembly of woom ORIGINAL bikes for the European market has been based in a SPRICK CYCLE factory in Poland.