The karaoke club design draws inspiration from the ancient Chinese philosophy of Wu Xing, or the five elements, symbolizing fundamental phases in the universe's perpetual evolution: Fire, Water, Wood, Metal and Earth. This philosophical foundation informs the conceptual design, weaving the essence of each element into distinct themes reflecting the interconnection of nature and humanity. Situated in central London, the venue serves as a sanctuary, each meticulously crafted room encapsulates the essence of one element, providing a unique, immersive experience resonating with Chinese wisdom.

William Hailiang Chen has transferred himself from an artist to a professional qualified architect, graduated from the Architectural Association School with awarded Alvin Boyarsky Scholarship and Nicholas Boas Travel Award. He went on working for UK famous practices such as Wilkinson Eyre Architect, Populous and Foster and Partners on several prestigious projects, including winning the competition of 440m tower of Guangzhou International Finance Centre, the design of London Olympic 2012 Stadium from inception to completion and Apple Campus 2. Despite the success in UK, as Principal Architect he took on the challenge back to China leading the team on managing Wanda Group’s overseas projects including Wanda One Nine Elmes, Wanda Sydney One, Paris Europacity and Wanda Vista Tower project in Chicago. Alongside the big projects, as founder of Creative Prototyping Unit he is leading a research team on digital fabrication of various small experimental projects. William teaches part time at the Southeast University in Nanjing and is setting up an urban regeneration research program in relation to sports sector.

Creative Prototyping Unit Limited is a multidisciplinary design studio based in London and Beijing. The Studio seeks to develop a trans-disciplinary discourse in the intersection of art, science, technology and culturally conscious research. Working in a wide range of design fields with a holistic design approach, CPU Studio strives to challenge the norms and deliver innovative solutions which offers a profound understanding and interpretation of the full range of creative possibilities – a holistic design consultancy. Projects range from small furniture, product design and art installation to medium size spatial and hotel design, to large scale stadium design and cultural tourism master-plan.