The collection is inspired by, the humpback whales and their songs. The idea of the project started to develop during and after a deadly injury that happened to the designer of the project. she sought help from a sound engineer friend of hers, to extract the sound spectrum of the humpback whale song. The process was followed by the design of a new graphical pattern with reference to the main sound spectrogram. Due to the cubic form and pixelated nature of the final pattern, she travelled to city of Yazd home of ikat in Iran to create her very own handmade fabric.

Maryam Yazdanpanah, conceptual fashion designer, founder of the brands; Saaku and saaku white label, is a post graduate, with a master degree in laboratory of medicine. After six years of living in Australia, furthering her academic studies and working in her field of study, as well as, working part time in the field of fashion and styling. she gained valuable experiences in both fields and developed the confidence to pursue her passion. She has always had an eye for details and it was through leveraging this innate personality trait that made her to choose science in the first place where micro details are as important as big pictures. In 2015 she returned to Tehran with a broadened horizon and decided to pursue a career in line with her passion for art. Hence, she completed an official course in fashion design and throughout this academic path, she also participated in collection designing workshops, hosted by Milan haute future fashion academy in Tehran, which gave her the skills to communicate her visions through this field. A field and a form of art, which would let her ideas to come into beings and be sensed and experienced by people as wearable pieces, sculptural pieces, articulating science in fusion with art. Since 2017 saaku has been designing and crafting high quality and artistic wearable pieces, for its art lover clients, in the most possibly sustainable, and transparent manners, maintaining respect and awareness for the environment, earth and all the living beings on it. Each season, the very essence of saaku's designs draws from the fascinating beauty that is etched in every corner of the two worlds of nature and science and these roots are inseparable parts of the brand’s identity. In future saaku aims to be one of the leading names among many other forward-thinking brands, with presence both in the physical and digital worlds. The vision is to adhere to the same values that saaku has grown with, since it’s emergence, sustainability, ethical transparency, exclusivity and catering for those with eyes for richness in craftsmanship and inherent luxury in designs, within the world of fashion and apparel.

Saaku in Kurdish means simple, also means bare mountain. For the creative director of the brand, bare mountain is a metaphor for detailed simplicity, a place where all the complexities lie in finest details, but as a whole from afar, it seems minimal. Each season, the very essence of Saaku's designs draws from the fascinating beauty that is etched in every corner of the two worlds of nature and science and these roots are inseparable parts of the brand's identity. The growth of botany, funguses, wonders of thousands of beautiful creatures on earth and in the oceans, the formation of natural stones underneath the deep layers of the soil, that have been quarried through the centuries, cosmos and space, amazing species of the birds, geometry of birth and the death of the cells, the ordered disorders, mesmerizing normal and pathological tissue patterns or many other scientific subjects that are indeed themselves a form of art. Since 2017 Saaku has been designing and crafting high quality and artistic wearable pieces, for its art lover clients, in the most possibly sustainable, and transparent manners, maintaining respect and awareness for the environment, earth and all the living beings on it. In future Saaku aims to be one of the leading names among many other forward-thinking brands, with presence both in the physical and digital worlds. The vision is to adhere to the same values that Saaku has grown with, since it’s emergence; sustainability, ethical transparency, exclusivity and catering for those with eyes for richness in craftsmanship and inherent luxury in designs, within the world of fashion and apparel. Also, with evolvement of the brand and access to resources, as other aims of the brand are to implement omnichannel retail strategies, have a strong presence in the digital and meta world, become an educating platform for young fashion and apparel enthusiasts to learn, work and gain experiences in this field.