When designing this product rusk, the team used worldview of picture books and tried to make the character animals living in the Forest of Rusk as lovely as possible. They set up a character for each flavor, created an episode for each character and put on the back of the package. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural unique shape of rusk made its character look more attractive.

It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. On the other hand, appealing products with powerful PR will only be a hit because of those elements. The clients that consult with KATAL SEVEN come to us with various concerns, such as sales of their existing products or developing a new business.Our approach is extremely simple and effective. We focus on the spirit of a company and its initiatives, and the essence of its products. We also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. At KATAL SEVEN, we spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then we highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. We provide total and ongoing support in building our client’s brand, so they are able to differentiate their company and product in the market, and boost their sales. Our wish is for clients to use KATAL SEVEN as a “catalyst” to bring about a brilliant “chemical reaction” in their business.

Founded in 1948 in the midst of postwar food shortages, now Japan's largest bakery company and the second largest in the world. 70 years after its establishment, the Yamazaki Baking Group manufactures a wide variety of high-quality products, including bread, Japanese and Western confectionery, rice, stuffed bread, and noodles. In addition to their efforts to make their products widely available to consumers across Japan through sales at mass merchandisers and convenience store chains, they are also working to further expand and strengthen their own stores. With Yamazaki's spirit of "working for the world by providing high quality, low price products and services based on the customer-first spirit" and the words that guide their way of life, saying "They will boldly tackle changes with wisdom and knowledge to create new value and new demand," they are actively pursuing business opportunities not only in Japan but also overseas. Further, they are constantly striving to fulfill their social mission as a company that plays a role in people's dietary needs, including the development of emergency food supply systems for people in the event of a large-scale disaster, and preparation for the global food crisis caused by grain shortages.