The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three Tsingtao beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures. The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.

Tsingtao Brewery Culture Media Co., Ltd. is dedicated to developing tourism and cultural products centered on the Tsingtao Brewery brand. The company takes century-old brand of Tsingtao Beer as its core, develops Tsingtao Beer cultural industry based on the foundation of industrial tourism.

Tsingtao Brewery Culture Media Co., Ltd. is dedicated to developing tourism and cultural products centered on the Tsingtao Brewery brand. The company takes century-old brand of Tsingtao Beer as its core, develops Tsingtao Beer cultural industry based on the foundation of industrial tourism.