For this project the vivid and warm colors were chosen to reinforce the association with childhood. For each type of tea, its own color scheme was worked out in order to make it easier for customers to separate them. The inspiration for this project was Totoro, a spirit that protects and cares for children. He became the prototype of our heroes, so that they visually reflect Totoro, which is why consumers have an association with kindness and childish happiness. The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy.

Viktoriia is the founder of branding agency, Wishnia, which specializes in marketing, design and advertising. Wishnia was founded in 2018, during which time more than 40 projects have been closed. Her biggest achievement is to be able to take on social projects, that are aimed at helping people, for free. To her, the most useful thing a designer can do is apply their knowledge to help others, which she does. Mostly, she takes local projects, because the greatest way to contribute to one's community is to do the thing one does the best.