The new Amaro physical stores reflect a destination lifestyle brand, connecting women to fashion, design, technology, beauty and wellness in different categories within a fluid layout. The curves and feminine lines of a woman, the simplicity in raw materials and the integration of nature inspired this design, where the client will feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.

Working as an architect for 25+ years, Leticia Nobell has carried out a number of commercial and residential projects in Brazil, Argentina, Venezuela, Chile, Colombia and other countries in Latin America as well as the US. In addition to her experience in the Latin American market, she also worked as an architect at HLW, in New York (1999), developing projects in the retail and sports area, with a special emphasis on the Equinox Health Clubs, known and awarded by their design. In 2000, Leticia was hired by the multinational Arquitectonica in Brazil. She moved back to Brazil and started working in São Paulo and once more her career turned to the commercial area, working on projects for the LVMH Group – Louis Vuitton and Christian Dior. For the past 20 years Leticia runs her own studio in São Paulo, Brazil called Leticia Nobell Architects that focused on high end retail projects of her own design, as well as collaborating with international brands, such as Dolce & Gabbana, M.A.C. Cosmetics, Forever 21, Ferrari, Rolls Royce, Kate Spade, Seven for all Mankind, Clinique, Starbucks, and Jo Malone among others. In 2015, Leticia Nobell moved to Los Angeles, California expanding her business into the United States, where she is developing several retail and residential projects, bringing her personal taste and culturally innovative design.

AMARO is a Retail Tech founded in Brazil in 2012, and became a lifestyle destination brand that offers several categories including fashion apparel, beauty, wellness, home and kids since 2020. So, the new physical stores had to reflect this new positioning and bring the brand closer to its consumers, women aged 25 to 50. AMARO is an agile and versatile brand that connects to the modern women lifestyle.