Fly was designed for indoor areas. It is a modern product that adds contemporaneity and the warmth of wood and leather to any space and room. More than a decoration object, the Fly is comfortable to sit and relax. The development of this armchair was a challenge in several ways. The product is focused on deconstructing ordinary compositions to create a final product with disconnected elements that yet deliver harmonic and continuous lines. Pepe Lima explored the layer play in its concept where the armchair seems to wear wood armor.

Pepê Lima is a designer graduated by Centro Universitário Belas Artes in São Paulo and has worked in the furniture trade for 15 years. He was a finalist at the Daum France Crystal competition, a winner at the CSN & IPT Ecodesign competition, took part in the development of a Toshiba mini-system and when he was still at university he created the “PP” chaise-longue that was highlighted at Casa Cor Ceará. He specialized himself at Politecnico de Milano in Milan, where he worked with the Studio Incontri developing objects for very important brands such as Alessi and Samsung, he returned to Brazil three years ago, where he started to contribute as a resident designer of Mac Móveis. While he was in Europe, Pepê learned that the paradigms exist, but can be broken. He assimilated other forms to create that demonstrated themselves as a differential for his job and led him to a more refined project style. Nowadays his worries include the comfort, esthetics, ergonomics, history, aggregated price, usefulness, practicality and price of the pieces he design. In 2015 he decided to open his own studio with the headquater in Curutiba-PR, that will allow him to create pieces with his most pure and evident DNA and will enable the creation of new interesting partnerships in the design field.

Placed in São Bento do Sul (SC) Móveis James stands in the furniture industry with high standard products for living rooms, dining rooms, bedrooms, accessories and corporate furniture with unique designs. The major advantage of the company is the furniture made of solid wood and natural fibers, which follow the main trends in the industry. For more than 40 years as a reference in the furniture market, Móveis James has a structure of 16.000 m2 of built area, in an area of 36.000 m2. The unit produces furniture for the domestic and international market, operating in countries like the United States, Europe, Africa and South America. Bigger and stronger in the domestic market, the company has 130 employees at its plant and representatives throughout the country. The products make the perfect and harmonious combination of the finest woods, finishes and unique design, reflecting the desire of our customers, architects and interior designers.