The Sim Code Digi explores how precise a watch face can be while the elegance is still expressed. By just provides the time, the date and the low-battery indicator which only shows up when the watch battery level is below 10 percent, it raises a question that how much information people really need from a watch. It not only shows how balanced can it be between the simplicity and the need of information, but also brings the time to user in a ultimate straightforward way.

Pan Yong, also known as Alex, is a Singaporean artist who graduated from Lasalle College of the Arts in 2007 with a degree in interactive art. He has a passion for combining art and technology, which he believes can have a powerful impact. In his work, he seeks to explore the intersection between art and technology, creating innovative pieces that push the boundaries of both fields.

Artalex is a personal design brand. It was founded by Alex Pan Yong for his hobby and represents the passion for art and design from him. It started as just a name for his Instagram account. Since 2017, it became his brand name, and the watch face design became one of the main design areas.