The Sim Code Digi explores how precise a watch face can be while the elegance is still expressed. By just provides the time, the date and the low-battery indicator which only shows up when the watch battery level is below 10 percent, it raises a question that how much information people really need from a watch. It not only shows how balanced can it be between the simplicity and the need of information, but also brings the time to user in a ultimate straightforward way.

Pan Yong, also known as Alex, is a Singaporean artist renowned for his innovative approach to art. Graduating from Lasalle College of the Arts in 2007 with a degree in interactive art, he embarked on a journey to explore the fusion of art and technology. With a fervent belief in the transformative power of this combination, Pan Yong delves into uncharted territories where artistry meets technological prowess. His creations serve as bridges between these seemingly disparate domains, pushing the boundaries of traditional art and embracing the boundless possibilities of technology. Through his work, he strives to provoke thought, evoke emotion, and spark dialogue, inviting viewers to contemplate the intricate relationship between human creativity and technological advancement. Pan Yong's relentless pursuit of innovation has earned him recognition not only in Singapore but also on the global stage, where his visionary artworks continue to inspire and captivate audiences worldwide.

Artalex is a personal design brand. It was founded by Alex Pan Yong for his hobby and represents the passion for art and design from him. It started as just a name for his Instagram account. Since 2017, it became his brand name, and the watch face design became one of the main design areas.