This design project shows how to transform a traditional fish vendor into a modern social e-commerce brand as a response to the epidemic, and to bridge the gap between traditional fish market shopping and online shopping lifestyle. The brand is rooted in the vendor's 40 year fisheries professionalism, traditional market's way of customer social interactions, and takes customization orders from customers via Line (a most used social app in Taiwan) to deliver freshest, daily caught sea fish and recommended cooking recipes.
Ting-Han (Daniel) Chen, an award-winning designer and entrepreneur with a focus on experience design, novel service concept, and branding. He holds a BA in Information Communication (2003), a MSc in Architecture (2006) and had studied Innovation Design Engineering at Imperial College London and Royal College of Art in UK (2011). With 15+ years of industry experiences, he is the founder of a few design-driven companies, among which Play Design Hotel has been nominated by German Design Award, won Fast Company’s Innovation By Design Awards, Radical Innovation Award, iF Service Design Award, to name a few, and covered by international media/press including Louis Vuitton® City Guide, CNN Style, The Telegraph Travel, National Geographic Travel, Lonely Planet, and so on. Besides his regular work, he is often invited to give lectures in universities, share his design and entrepreneurial experiences in professional seminars, or serve as a juror, mentor, consultant, or crit in professional design or entrepreneurial competitions. He also publishes case study papers of his own work in academic conferences such as ICSSI & ICServ, HCI International, or ACM SIGCHI.
Play Design Lab is a Taipei-based cross-disciplinary design studio specializing in experience design thinking. For the past years, they have created brands, services, systems, and experiences for their clients and end customers, and had gained worldwide recognitions such as iF Design Award, Fast Company's Innovation by Design Award, Communication Arts, and Muse Design Awards.