Updesign OCT Happy Hour Wayfinding Signs
OCT Happy Hour Wayfinding Signs is Silver Design Award winner in 2021 - 2022 Graphics, Illustration and Visual Communication Design Award Category.
OCT Happy Hour Wayfinding Signs

Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in this project. In general, the whole rough bold appearance is featured by exaggerated crude concrete components and exposed unfinished structures and facilities; in detail, cool shadows of heavy metal materials produce artistic 3D visual effects, conveying a powerful sense of minimalism.

OCT Happy Hour Wayfinding Signs
Updesign OCT Happy Hour
Updesign Wayfinding Signs
Updesign design
Updesign design

As the founder and leader of Updesign, Zhang Yi has seen the rapid development of environmental vision and signage designthroughout China and the world. Mr. Zhang and his team at Updesign have achieved an aesthetic presentation of spatial experience from multiple perspectives, such as planar expression, brand dissemination, environmental experience and user demand, which takes Updesign quickly to the top in this field. Updesign has also attracted many outstanding Chinese clients with user-experience thinking and international vision, such as Vanke, OCT, China Merchants Property and Poly Group, with which Updesign has established sound partnership.

OCT Group

OCT Group operates and manages nearly 80 scenic spots in China, ranked No.3 among theme park operating groups in the world, and No.1 in Asia. Known as the "aircraft carrier of China's cultural tourism industry", OCT always implements cultural and tourism integration and other national strategies in a positive way. The group has explored "tourism + real estate" operation model since her early development stage. OCT's investment and construction projects have covered nearly 100 cities countrywide.