Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.

Mengchao Wu is an award-winning art director, graphic designer & illustrator. Her experience consists of a diverse list of creative studios and clients ranging from Lucid, Hornet, Brand New School, Facebook, Spotify, theSkimm, and Unicef. She also creates independent graphic works. Her works are influenced by Japanese anime's aesthetic and hold a love of abstract drawing.

Formoj is a creative studio based in New York and Shanghai. A love of visual fun brings together members across the spectrum of graphics, illustration, animation, and photography. That's how the studio got its name - Formoj, pronounced |formɔɪ|, which means shape in international languages. We are passionate and detail-oriented because we love and truly believe in the power of visual expression. We are committed to helping our clients build stronger emotional connections with their audiences through a fun, diverse, and creative visual language.