This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to Excrement Shovelling Officials, which means serving the kings. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.

Han Yuchen has been engaged in brand design since he graduated from Lu Xun Academy of Fine Arts in 2012. In 2015, he co founded th3brand design studio with two friends. It mainly serves many well-known domestic brands. Also help local personal brand development design

"Zhenhaoe" is an emerging e-commerce brand of pet food. The brand hopes to provide a safe and convenient pet diet matching scheme for busy pet owners in the form of "Bento". Let pet owners get a better experience. The brand relies on a strong R & D team and a complete production system to create scientific and safe pet food. At the same time, the brand also creates a clearer and comprehensive product series from the consumer experience, so that consumers can quickly and intuitively find the products they need. In terms of visual design, the brand puts forward the concept of emotional design.In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.