Jinlongquan brand has been in Hubei for more than 40 years. This time, it creates a series of beer that can represent Hubei culture. The designer uses Chinese calligraphy to express the dialect culture. At the same time, he paints the most representative buildings and water system in Hubei (Hubei has the reputation of being a province with thousands of lakes), characters and consumption scenes, and integrates more flavor of life and sense of fashion. People can talk about the dialect on the bottle. Take a look at your hometown in the illustration to enhance the interaction with consumers.

Zhang Jin, brand & packaging designers, beginning in 2008 engaged in design work, then founded Wuhan SANBU brand design concurrently hold the position of chief designer, He always takes "making designs that convey feelings" as his goal, and is committed to creating subversive brand and product packaging designs that make people fall in love at first sight. He sticks to his own design philosophy and has high requirements for the brands he works with, He only produces 10 designs annually, but he has won more than 100 awards, including: Graphis（Gold Award）, A 'Design Award, Communication Arts Design Annual, MUSE Design Award （Highest platinum Award）, New York Product Design Award, IDA International Design Award, DNA Paris Design Award, The Best Brand Awards, GOLDEN PIN DESIGN AWARD, China Star Design Award, CCII International Biennale Award, etc. He keeps exploring in the field of design, He is the practical mentor of 4 design schools in China, He is also the initiator and vice president of Designer Salon in Wuhan, China. He is passionate about life and design, and enjoys the joy of each creation.

InBev jinlongquan beer (Hubei) chose to develop beer in 1977. It has three production bases of Jingmen, Xiaogan and Yichang, with an annual beer production capacity of 600000 tons. The company is a joint venture between Budweiser InBev group, the world's largest brewer, and Hubei jinlongquan group. It is one of the largest beer brewing bases in Central China.