FrenchCalifornia created the first public exhibition in the never-before-seen Landmark Penthouse atop the iconic Steinway Hall on 111 West 57th Street. A registered historic and cultural landmark, the building first opened its doors in 1925 to a performance from the NY Philharmonic, and is also unveiling an adjacent tower by SHoP Architects and Bill Sofield. The curation includes a contemporary art collection with works by Jean Michel Othoniel, Hans Hartung, Robert Mapplethorpe and Diane Arbus.

frenchCALIFORNIA is a globally minded design and branding studio that works with brands to elevate their identity, propel public awareness and drive sales with a focus on innovation and impactful design. Founded by Paris-born Guillaume Couthellias, frenchCALIFORNIA forges powerful connections for top real-estate developers and leaders across many industries to create impactful partnerships and distinctive experiences that contribute to the cultural conversation.