In a genre in which good design is an afterthought, we wanted Grafa to become known for making finance beautiful. Grafa's app design drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite. We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods. The app design needed to be clean, seamless and give the impression that no expense had been spared to produce the Grafa product.

Heidi is a financial news specialist and former TV anchor for Bloomberg Television in the Asia Pacific and Middle East regions. She has more than 15 years experience working in business and financial news, generating content for financial publications including Wall Street Journal, Sky News, CNN, CNBC and Forbes. Heidi was previously the Corporate Communications Manager for DAMAC Properties in Dubai - which was named by Forbes as the fastest growing company in the world. Heidi has an MBA and a Graduate Certificate in Finance. She currently consults to a range of companies from ASX Top 200 companies to fast growing start-ups and cryptocurrency companies.

Grafa is a financial data, news and analysis platform that displays financial information, video news and educational content. The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists. Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies.