Sienna Monroe was keen to steer away from a cliched "eco" design aesthetic. Instead, presenting the brand as strong and uncompromising. This, combined with discussion and mood boards, really informed the brand identity's typographic direction. Ricci juxtaposed the typeface's heaviness against a handmade print in softer hues to hint at the brand's ethical values. Sienna Monroe wanted to communicate was "transparency". Ricci considered this when designing the glassware, opting to show the natural ingredients inside the bottles where possible, for example, a sprig in the bottle.

My experience working with an array of clients, from fashion to advertising and film provided an insight into how many underestimate the importance of good design. I was also struck by how the corporate design and fashion design aesthetic existed separately but rarely mixed. I started Studio Standard with the belief that we all deserve access to great design, no matter your budget or timeline. We want your visual content to be outstanding and feel confident when sending send out work.

Summerhouse is a leading creative agency in Los Angeles creating communications for fashion, beauty, lifestyle and luxury brands. They offer an array of skills in graphic design, branding, digital design, and product design. Summerhouse takes pride in creating refined, editorially-driven work that is beautiful and empathetic and ambitious. The studio values collaboration at all levels, from conception to production. Ricci Williams is an esteemed art director in his own right, working with leading clients in fashion, design and film. He teamed up with summerhouse to produce something for the client that is as pleasing ethically as it is aesthetically.