Sienna Monroe was keen to steer away from a cliched "eco" design aesthetic. Instead, presenting the brand as strong and uncompromising. This, combined with discussion and mood boards, really informed the brand identity's typographic direction. Ricci juxtaposed the typeface's heaviness against a handmade print in softer hues to hint at the brand's ethical values. Sienna Monroe wanted to communicate was "transparency". Ricci considered this when designing the glassware, opting to show the natural ingredients inside the bottles where possible, for example, a sprig in the bottle.

He creates work for a wide range of clients, including in fashion, beauty, culture, and technology. Ricci was born in the United Kingdom and studied Graphic Design at Central Saint Martins in London. His work includes creative and art direction, editorial design, print design and branding. He previously worked as an in-house art director for Rankin, the acclaimed fashion photographer, and his previous clients include Uber, Adobe, Oxfam, and Blumhouse Productions. He has created several artist books including Ten Times Rosie, We Are Congo, Painting Pretty Pictures, and Rankin Portraits. His work has been internationally recognized with awards as well as being published in renowned publications such As Vogue, Elle, WWD, Harper's Bazaar, Another Magazine, and Numéro Magazine.

Summerhouse is a leading creative agency in Los Angeles creating communications for fashion, beauty, lifestyle and luxury brands. They offer an array of skills in graphic design, branding, digital design, and product design. Summerhouse takes pride in creating refined, editorially-driven work that is beautiful and empathetic and ambitious. The studio values collaboration at all levels, from conception to production. Ricci Williams is an esteemed art director in his own right, working with leading clients in fashion, design and film. He teamed up with summerhouse to produce something for the client that is as pleasing ethically as it is aesthetically.