Mazurro's identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience. Consumers are invited to explore the entire brand universe of Mazurro and the coffee bags are a part of the story. The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves.

19 POŁUDNIK it’s the largest independent agency in southern Poland- based in Katowice. The agency specializes in branding, packaging and advertising campaigns for brands or service businesses. They also have a digital department that design websites, ecommerce and integrated online campaigns. Each project is created in close cooperation with strategists, copywriters and digital department , which at a later stage allows the project to be used in any medium. The unconventional approach to graphic design, attention to detail, allowed them to build a solid agency portfolio and expand activities to other countries in just a few years.

What is the MAZURRO brand? Is the motivation to look at familiar things from an unknown angle. He is a companion when talking about creating, not imitating. It is the energy to let go of the status quo and change what seems unchanging.The MAZURRO brand redefines coffee. When others only talk about grains, mixtures, origins - MAZURRO additionally inspires, stimulates creation, and sets trends. It offers a whole spectrum of experiences around the premium coffee drinking process. The philosophy of the MAZURRO brand is based on three pillars: COFFEE One day, while bending over another cup of espresso, I wanted to break the usual routines. I decided to create a unique brand that will make drinking coffee not just a daily routine, but an inspiring experience. A brand for which taste has many meanings. Months spent on searching for the perfect beans in plantations around the world, numerous consultations with enthusiasts and specialists of all nationalities, and hundreds of hours devoted to choosing the right blend have brought success: we have composed the perfect coffee. Now our goal is to constantly improve it. DESIGN Coffee is naturally connected with the world of design - because when, if not during the ritual of drinking coffee, we can fully enjoy the surrounding space filled with good design? Brand world MAZURRO is the world of creators, designers and designers. When building the MAZURRO brand, we leave nothing to chance - from the company's logo, through packaging design, to marketing activities. Every detail is thought out and created by people associated with design. INSPIRATION We want the synergy of the MAZURRO brand with the world of design to inspire and evoke a sense of happiness.