This collection transforms the idea of Light in both physical and psychological aspects. The quality of brightness is emphasized by manipulating contrast of different low saturated tones and colors. Light fabrics are used to provide gentle and comfortable feelings. Creative structures and detachable pockets, lapels, and strapped corset, allow the looks to be more variable. Garments can reflect the interactions between the wearers' psychological emotions and their physical environment. The goal is to encourage the wearers to express their own aesthetics and styles fearlessly.

Designer Jessica Hu believes that one should not just work for a living, but work for passion and love. For Jessica, design is a bridge connecting art, mind and our daily life. Design improves our living utility and happiness by transforming amazing thoughts and ideas into reality. By taking the advantage of experience and knowledge from the past, capability and potential from the present, we will be able to create brighter future with the power of design. With the passion for art and life, Jessica keeps forging ahead on the way to discover more of the beauty and infinite possibilities of this world.

Founded in New York, Jessture is a contemporary casual womenswear brand pioneered by Chinese entrepreneur and independent designer Jessica Hu. The motivation behind the brand was sparked by a desire to introduce simple, comfortable and chic clothing to the modern day women. Massimo Vignelli, an Italian designer once said, “Minimalism is not a style, it is an attitude, a way of being. It's fundamental reaction against noise, visual noise, disorder, vulgarity. Minimalism is the pursuit of the essence of things not the appearance.” With the idea of minimalism, we want our products to have simple elements and minimalist appearance, giving wearers enough freedom to show their own attitude and their innate beauty. We believe clothing is a type of "media" for people to express their true selves. “Less is more”, by offering simple products with attitude and essence, our goal is to provide a "media" for our customers to create their own unique fashion styles. You are the person who defines your own personalities and styles. It doesn’t matter what you wear, all that matters is who you are. Please join us to celebrate your true beauty, and define your own fashion styles. "Your gesture (Jessture) is your own style."