Selfie Konditori is a small oasis of brightness in the sometimes long and dreary northern days and nights. As a requirement, the client asked designers to make the space Insta-photogenic, a new, but often occurring request nowadays. They approached with a concept to create a décor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate. Slanted small mirrors are installed onto a wall clad with roses, setting a scene for an almost surreal and very memorable selfie.

Alex Kovatchev is the founder and conceptual drive of the most successful and award-winning interior studio in Bulgaria. Together with IDEA’s team, for almost two decades, they have been working on the creation of luxury interior solutions for residential and public spaces, restaurants, hotels, aircrafts, yachts, etc. Creating a unique and individual concept for each project is the basis of their success. From the overall vision to the smallest detail, Alex Kovatchev’s team creates timeless designs. His projects combine in the finest possible way character, style, functionality, comfort, balanced sense of high-tech solutions and special handmade effects, furniture and lighting. Alex Kovatchev’s name is known not only in Bulgaria but all over the world, his projects live on 5 continents, and in 2019 he was nominated for designer of the decade worldwide by the International Architecture and Design Awards.

Idea International is the most successful and award-winning interior studio in Bulgaria. For almost two decades, we have been working on the creation of luxury interior solutions for residential and public spaces, restaurants, hotels, aircraft, yachts, etc. Creating a unique and individual concept for each project is the basis of our success. From the overall vision to the smallest detail, we create timeless designs. Our projects combine in the finest possible way character, style, functionality, comfort, balanced sense of high-tech solutions and special handmade effects, furniture and lighting.