James Whitfield & Sean Sykes Briiv Air Purification
Briiv Air Purification is Golden Design Award winner in 2020 - 2021 Sustainable Products, Projects and Green Design Award Category.
Briiv Air Purification

Briiv is a new take on the air purifier. Using renewable and natural materials to filter the air in your home or office environment, briiv creates clean, safe, breathable air via an innovative filter system. briiv’s filters of moss, coconut husk and a silk-carbon matrix perform as effectively as an air purifier of the same low-power class. The filter media are compostable and briiv connects to smart home applications for control and to monitor usage for replacement filters.

Briiv Air Purification
James Whitfield & Sean Sykes Briiv
James Whitfield & Sean Sykes Air Purification
James Whitfield & Sean Sykes design
James Whitfield & Sean Sykes design
James Whitfield & Sean Sykes

Five Create are an award winning product design company that puts sustainability at the heart of its designs to show the world that consumer products can be made in a sustainable and responsible manner. Innovating consumer electrical goods to offer sustainable solutions to everyday problems is at the forefront of Five Create's endeavours to bring sustainability to consumers the world over, beginning with air purification and the removal of tonnes of HEPA filters which are sent to landfill each year by replacing the unrecyclable with sustainable, compostable or recyclable options.


briiv is the spearhead of Five Create's mission to bring sustainable consumer goods to the world. briiv provides clean air via a medium of recyclable and compostable filters housed inside a bioplastic body with recyclable glass shell. It would be all too easy to make another air purifier based upon HEPA filters that sits in a white shell. But we do these things not because they are easy but because they are hard; it is hard to change the route of products so defined within industry. It is hard to say 'this isn't good enough' to the titans of commerce who churn out shell after shell of resource ravaging product. It is hard to make your voice heard above the noise of traditional manufacturing shushing progress. briiv is here to be noticed and to say no to those who say nay.