Ruis Vargas Chez Vous Branding
Chez Vous Branding is Silver Design Award winner in 2020 - 2021 Graphics, Illustration and Visual Communication Design Award Category.
Chez Vous Branding

The new visual identity of the restaurant Chez Vous is the result of an intense study to strengthen the atmosphere and the Belgian behavior of the restaurant, allowing its customers to experience, in addition to gastronomy and culture, the good-natured way of the Belgians. Thus, reinterpretations with its own illustration line of icons such as Magritte, Manneken Pis among other icons, together with the particularities of the French language and their Belgian dialect variations, applied in various graphic materials, involve Chez Vous' client in an authentic experience.

Chez Vous Branding
Ruis Vargas Chez Vous
Ruis Vargas Branding
Ruis Vargas design
Ruis Vargas design
Ruis Vargas

Since 2001, Ruis Vargas has been heading the Laika pack. He uses his tentacles to work the WORDS into shape – reaching screenplays, literature, critical essays and a variety of texts in the vast universe of semiotics, history, art and culture – and to conceive them graphically. DRAWING is his material thinking: the visual body of ideas, elaborated with the techniques of illustration, typography, design and photography. Further to Laika’s productions, Ruis Vargas is the creator of graphic novels and comic strips that have been published for many years in newspapers and magazines and have been recently collected in a series of books. Such is the extension of his tentacles, which explore an immense ocean of creative and conceptual possibilities, giving life and form to ideas: new lines, logic, aesthetic sense and applicability.


Laika is a design studio in a small tree-lined village in Sao Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.