The packaging design for smoked trout products combines contrasting colours together with specific elements (the circular pattern background, the medieval gate shape for the cardboard cutting and the golden seal) in order to communicate the attributes of the product: tradition, heritage and natural ingredients. The most visible items: the seal and the medieval gate shape are present on the entire product range, and represent both tradition and continuity.

Armeanu Creative Studio integrates our common personal and professional efforts into a creative space that has become our own identity. We put passion in our work and we like to keep it simple and transparent. Our work and way of life intertwine, and we like to stay honest to our principles. We love what we do and we always treat our projects with attention and respect. We build brands...strategically, disciplined, creatively. We offer branding services and tangible solutions to solve the problems that brands face: branding strategy, brand architecture, branding, rebranding, messaging, design and consulting.

Valea Putnei translated to Putna Valey, is the name of an old little village from Bucovina, Romania, located on the bank of the Putna River. In 1896 was founded here the first trout farm under the name of "Valeputna Fischbruthutte". Here is where it was invented the local delicacy known as “Cobza”, smoked trout with fir cones and beechwood, dressed in fir-tree branches and tied in hazel twigs. This artisanal product was beloved by the royal family and became a representative item for that geographical area. Valeputna is a Romanian food brand, that carries on the legacy of the smoked trout. The purpose of the brand is to preserve and to perfect archaic local recipes while innovating and improving all the products. The brand is a tribute to history and to the artisans to whom it owns the secrets of the recipe for smoking. The values of the brand are: refinement, tradition, quality and ethics.