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Catalin Armeanu Smoked Trout Packaging
Smoked Trout Packaging is Silver Design Award winner in 2020 - 2021 Packaging Design Award Category.
Smoked Trout Packaging

The packaging design for smoked trout products combines contrasting colours together with specific elements (the circular pattern background, the medieval gate shape for the cardboard cutting and the golden seal) in order to communicate the attributes of the product: tradition, heritage and natural ingredients. The most visible items: the seal and the medieval gate shape are present on the entire product range, and represent both tradition and continuity.

Smoked Trout Packaging
Catalin Armeanu Smoked Trout
Catalin Armeanu Packaging
Catalin Armeanu design
Catalin Armeanu design
Catalin Armeanu

I am a thinker and a man of action. There is no such thing as design without strategy. Looking good is not enough; design must work! My wife and I have been working together for over 10 years. We like to maintain a relaxed and creative atmosphere in our branding studio. We offer branding services and tangible solutions to solve the problems that brands face: branding strategy, brand architecture, branding, rebranding, messaging, design and consulting.

Valeputna

Valea Putnei translated to Putna Valey, is the name of an old little village from Bucovina, Romania, located on the bank of the Putna River. In 1896 was founded here the first trout farm under the name of "Valeputna Fischbruthutte". Here is where it was invented the local delicacy known as “Cobza”, smoked trout with fir cones and beechwood, dressed in fir-tree branches and tied in hazel twigs. This artisanal product was beloved by the royal family and became a representative item for that geographical area. Valeputna is a Romanian food brand, that carries on the legacy of the smoked trout. The purpose of the brand is to preserve and to perfect archaic local recipes while innovating and improving all the products. The brand is a tribute to history and to the artisans to whom it owns the secrets of the recipe for smoking. The values of the brand are: refinement, tradition, quality and ethics.