Demand from the IT industry for subscription-based cloud services is expanding at a rapid pace, but IT customers are often frustrated by exaggerated product promises, complex pricing structure, and email requests that are left unanswered. This leads to project delays, cost overruns, and even failures. Pure1 has designed a digital journey that makes it transparent for customers to explore services and pricing, with AI-assisted recommendations that simplify decision-making. Quote requests take only two clicks, and the Order Tracker provides up-to-the-minute status for tracking and peace of mind.

Currently the Principal Head UX Designer at Pure in California, Steven has over 20 years of industry experience leading enterprise-scale UX projects and building great UX teams at Pure, Amazon, and IBM. Fueled by his love for teaching, Steven has been teaching UX design at General Assembly for the last 3 years - first in Hong Kong, then Australia, and currently in the San Francisco bay area. Steven is the owner of 8 invention patents, author of multiple publications, and has earned certificates in both the IBM Leadership Excellence (IBMLE) Program and Leadership Education for Asian Pacifics (LEAP). In his spare time he enjoys discovering craft beer, watching football, and gobbling up blogs and tweets from those he follows.

Pure Storage gives technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. One of the fastest-growing enterprise IT companies in history, Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.