It first embarked on a journey of discovery, talking to customers about what they liked about Beat Coffee and what they cared about. Once it had a picture of who are customers were and their motivations it could create a brand strategy and positioning. The positioning manifested itself an a the strap line Serious Fun Coffee. This set the tone of voice for the brand and allowed the creative team to play with fun, music and coffee . The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

I'm a creative director and designer that has been luck enough to be involved in multidisciplinary award in the last 10 years. I have also been a Senior design lecturer for the last 10 years. What makes me unusual is that I have been involved in both international graphic and industrial design awards.

Beat Coffee challenges you to think about what your endless search is and we encourage everyone to passionately pursue whatever drives them, whether it is coffee, art, music, work or even collecting teaspoons. So we raise our coffee cups to your endless search and we thank you for being a part of ours.