Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the new light luxury baijiu in China's baijiu industry, also opens the time of light luxury baijiu consumption and third trend of Luzhou Laojiao.

Sichuan is the hometown of Chinese liquor. Luzhou City in southern Sichuan has been known as the "Liquor City" since ancient times, and its baijiu-making history has been thousands of years since the Qin and Han Dynasties. Luzhou Laojiao is a large-scale state-owned key baijiu-making enterprise developed on the basis of 36 ancient workshops in the Ming and Qing Dynasties.