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PepsiCo Design & Innovation Pepsi For The Love Of It Campaign
Pepsi For The Love Of It Campaign is Golden Design Award winner in 2020 - 2021 Advertising, Marketing and Communication Design Award Category.
Pepsi For The Love Of It Campaign

Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.

Pepsi For The Love Of It Campaign
PepsiCo Design & Innovation Pepsi For The Love Of It
PepsiCo Design & Innovation Campaign
PepsiCo Design & Innovation design
PepsiCo Design & Innovation

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.