The packaging of the lighters represents Zippo’s core value, “We inspire.” The lighters are under a high-end product line for Zippo. To provide a comprehensive collection for Zippo enthusiastic, the packaging was exclusively developed as a limited edition with only a hundred units produced. The packaging engages the user by lighting up the zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The structure of the packaging is designed specifically so it can stand upright and the lighters can be attached and displayed on the surface.

ZIPPO has been one of the most reputable brands on earth since 1932. They have managed to architect and express one of the iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp to stay relevant in the market. ZIPPO Creative Center Shanghai (CCS) presents four distinct experience pillars: Experiment, Design, Gear, and Exploration. The objective is to span a broad spectrum of design, art & lifestyle, but are aligned with one singular mantra: unleash the Imagination.

Meet ZIPPO, the legendary brand with honorable history that sets the bar for the lighter industry. Ever since our first windproof lighter born back in 1932, ZIPPO has been a catalyst for design and inspired innovation. From a long-standing symbol of witness to great personal heroism in the wartime, to a unique expression of lifestyles and distinct sign of identity in modern days, from Quality that lasts to Legacy that perdures. from Design that captivates. to Spirit that inspires. we never cease to inspire through the simple act of a flick that keeps our spirits shining on for generations and ahead.