Tokinone is a new and nostalgic product that adds buttercream and flavors such as fruit and green tea to Dorayaki, a traditional Japanese pastry made by sandwiching bean paste between pancakes. Toshiki Okada created fun patterns with colors representing the seven flavors and also applied random shapes which are expressing the fluffy texture. And he designed colors and shapes that give a sense of both new and old, Japanese and Western to revive this traditional confectionery handed down from long ago as a new local specialty of the modern age.

If we seed the same spinaches, they will grow differently. This primitive difference is my philosophy for design. Just clean and neat, it’s not enough. Skill and logic, it’s not enough. I need a reason to create as a human being. Rough and impulsive beauty and passion, that’s what I learned in the street/club culture during my youth. And I value them to support the branding of small business.

Zikkichi Co., Ltd. is a manufacturer specializing in Japanese tea and matcha based in the historic city of Kawagoe. They manufacture domestically produced foods with a story behind them using Japanese tea. They aim to expand the possibilities of Japanese tea culture so that people can once again feel familiar with and enjoy Japanese tea, whose consumption is decreasing year by year.