The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators: convenient, aesthetic, useful, durable, safe and singular for products and intelligible, accessible, perceivable, timely and experienceable characterizing services that measure satisfaction, happiness, and well-being as end results of product and service usage.

Humans and continuity as sustainability, empathy and senses are central to my everyday being and are the subjects of the research for design. I have a multi-contextual educational and professional background, and experience, thinking, interest and understanding. For a long time, I was curious about what is behind such a widespread professional assumption as ‘design adds value’. If that is so, we, as humans, should feel it in our everyday lives.

Design mindfulness and sensibility are my abilities towards happiness, satisfaction, and effectiveness by design. I practice and advise on diverse human-centered design research, design and creative thinking methods in process, strategy and new products, together with service development. Humans and continuity as sustainability, empathy and senses are central to my everyday being and are the subjects of the research for design.