A typographic design book with various stories including the importance in the development of Korean terminology and collaboration between designers. The book The Journey of Arita covers everything related to the Arita font, which has long been veiled, encompassing how the corporate typefaces were born, the story behind the font design, cases where these typefaces were used, interviews with 14 of the designers involved in the design per font, documentary photographs showing the process of creating typefaces, and products and books that use the Arita font.

Kim sunghoon is a graphic designer based in seoul, south korea. Starting with graphic design based on typography, he is a graphic designer who is interested in using various visual languages such as image and digital as a means of communication and is working on a number of projects. He is working on a variety of projects with different personalities, creating each communication tool that fits the project as a result of the design. By doing so, the company is expanding its scope to graphic design, such as public design, space design, signage design, exhibition design, information design, brand design, digital design.

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