Designers were approached by an Italian producer launching a new range of non-alcoholic aperitifs, Amarico. The goal was to create a logo and packaging design for this authentic Italian product. They decided to develop the design around the product's key qualities, the beverage's aromatic, creamy and Italian style, with citrusy notes of bitter orange and lemon, fresh and crispy with a harmonious after taste. New fonts and a set of elegant hand-made illustrations were created depicting botanical motifs and ingredients.

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Amarico creates the foundation of most aperitifs and digestive drinks. The infusion of flowers, cortex and roots are the key elements of the Americano aperitifs. Taste the Italian Dolce Vita through the healthy experience that Amarico offers. Amarico is born from the classic tradition of the Italian Americano, it is an inspiration that brings together ancient infusion methods and blending technics to the modern world where fun and an healthy lifestyle go hand in hand. Amarico is a non alcoholic drink full of complexityand vivacity, a unique aperitif easy to drink for any occasion.