Haolai Francis Zhou Pupstar Brand Identity
Pupstar Brand Identity is Silver Design Award winner in 2020 - 2021 Graphics, Illustration and Visual Communication Design Award Category.
Pupstar Brand Identity

Pupstar is a positioning technology company. The new brand design presents the relationship between pet and positioning by using simple, joyful iconic graphics, but sharply contrasting visual tones to catch people's attention in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call out the issue of losing their pets by no tech protection. The consistent visual system works through all digital platforms to better support and represents all Pupstar's products on market.

Pupstar Brand Identity
Haolai Francis Zhou Pupstar
Haolai Francis Zhou Brand Identity
Haolai Francis Zhou design
Haolai Francis Zhou design
Haolai Francis Zhou

Creative designer, AIGA member. Currently, work as a Graphic Design Specialist in San Francisco Ballet, and the lead designer in H.Design Studio. Personally worked in a very diligent manner, and proved to be a critiqued person, a speeding learner, and an experienced team-worker. Passionate about design, sketching, observation, and solving problems.

H. Design Studio

A brand laboratory focus on presenting love and ideas on the critique. Creating design brands, products, and experiences for community and cities. Taking care of the public issues around the world, and presenting visual voice is to develop solutions for a better tomorrow.