Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that showcase the one-of-a-kind holistic view of Low Classic. The way of showing the brand value is by providing minimalist design but with elegant typography details.

I’m a New York City-based Art Directo I focus on on global campaigns and brand identity — creating toolkits that are adapted for markets around the world. With a background in graphic design, I do visual work for brands that is rooted in strategy. While I am passionate about craft and aesthetics, I have always looked at design as a means to solve problems, tell stories, and change things.

Low Classic is a boutique brand aim to establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative detail. For Low Classic, simple does not mean plain. This minimalist label specializes in utilitarian jackets, tailored pants and chunky but timeless knitwear. You’ll find earthy and neutral tones accompanied by a mix of sharp lines and soft shapes. Think effortless everyday style and wardrobe essentials.