The initial concept of the project was born from the research of what is Israeli "Locality". Taking into consideration that the company shifted from sitting in cubicles to sitting in a semi open-space, this created the perfect basis to the concept. A thorough research was done to the term "neighborhood" in terms of space, and in terms of the local population. The brief received spoke the love and appreciation for recycled and local materials. These two became the basis to the design.

Shirli Zamir has 15 years of experience in the Design Industry. Shirli was a partner in a large office in Israel for many years and four years ago opened a studio of her own. The office has grown rapidly and consists of about 5 designers.

Servicenow company calims business software is clunky, expensive, hard to setup and frustrating to use. Countless hours are wasted trying to customize these solutions and they often require expensive professional services to get everything to work. In the end, the solution becomes so complex that businesses need to hire full-time employees to babysit the software. ServiceNow believe your business deserves better software - software that’s ready to go, easy to setup and use, and requires minimal customization. Today, over 40,000 customers trust ServiceNow software to run their business.