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Wen Liu Zhanggong Times Alcoholic Beverage
Zhanggong Times Alcoholic Beverage is Iron Design Award winner in 2020 - 2021 Packaging Design Award Category.
Zhanggong Times Alcoholic Beverage

Ganzhou, which is the ancient red capital, the cradle of the Republic, and the starting point of China's Long March, also the birthplace of China’s red culture. Red is the color of China and the Chinese nation, it is not only the spiritual totem of the Chinese people, but also the cultural symbol. This product is designed to carry the meaning of the times in red, also focusing on the history behind the times. Designer want to use this work to pay tribute to the Chinese People's Liberation Army and every witness, participant and promoter of the time.

Zhanggong Times Alcoholic Beverage
Wen Liu Zhanggong Times
Wen Liu Alcoholic Beverage
Wen Liu design
Wen Liu design
Jiangxi Zhanggong Liquor Co., Ltd

Zhanggong baijiu is a century-old baijiu enterprise from Ganzhou, where is the birthplace of red culture and the first city on the Ganjiang River. Relying on its unique baijiu-making environment and thousands of years of baijiu-making skills,with adhering to the sophisticated philosophy of "keeping, breaking and standing", the Gan-flavor baijiu was created.