Contact Centre Communication Platform is a “Experience Centre” that offers proactive sales and services with analytical support, complementing digital channels. With this new technology approach, call experience is analysed during, before and after the call. With this analysing this platform proactively solve the problems of Akbank's customers at the source without creating a new call. With AI engine, platform also gives smart insights to users to ease their life and help them make more sales. New friendly brand identify talk with users like a human to make them feel as a friend.

We’re creating a new banking experience for staff channels that differentiates us from the competition and generates new value for the customer and the business​. With the goal of “being the best bank in Turkey in terms of customer experience and satisfaction”, we’ve embarked on reimagining the Akbank experience in a user-centric way​.Akbank’s leadership hinges on its ability to evolve​. With that, we are evolving the customer and staff channels in line with changing customer expectations and regulatory environment to be smarter, more synced up and futureproof.​ We are using the atomic design system.

Akbank T.A.Ş. is one of the largest banks in Turkey. Founded in 1948, As of 2017, it had revenues of nearly TL 13.7 billion. Akbank has ranked as "The Most Valuable Banking Brand in Turkey" according to the "Brand Finance - Banking 500, 2018" report for the seventh time in a row. Akbank also achieved significant success by ranking as the 126th most valuable banking brand in the report that comprises the most valuable global banking brands.