Ztraw is a foldable and pocket-size solution that solves the biggest issues faced by reusable straws; portability and hygiene. Just open it up to clean every corner and fold it back up to carry it with you anywhere. It has antibacterial compound mixed PP and TPE material to make sure your straw is safe along with a washable pouch. It is the first-ever stylish eco-friendly product at an affordable price that fits human ergonomics and blends a sturdy triangular shape into a circular mouth opening.

Product Designer & Managing Director of ThinkThing Studio Jason Li is a Hong Kong product designer and the Managing Director of ThinkThing Studio. His works have won numerous design awards such as iF, Red Dot, Good Design Japan, Golden Pin, DFA, K Design Award, and the Hong Kong Smart Design Award. His products are distributed and sold all over the world including at outlets such as MoMA Design Store, TOKYU HANDS, T-Mall and more. His brand new product ZTRAW, a foldable reusable straw that is fully recyclable, has crowdfunded over HK$600,000 on online platforms within a month, and is popular among American, European and Southeast Asian backers. Jason’s passion for design stems from his belief that design can solve problems encountered by consumers in their everyday lives. From design to branding and marketing, Thinkthing Studio curates their own identity, so that consumers could experience their ideal lifestyle while using a practical product. Jason’s design and studio upholds sustainability and social responsibility, not only by designing products that improve quality of life while putting resources to good use, they also seek to collaborate with non-profit organizations during production, hoping to benefit society. Jason's goal is to connect people through design, and to make the world a better place.

Thinkthing Studio is a Hong Kong-based design brand started in 2011 as a design and consulting firm by the Managing Director, Jason Li, to bring exceptional ideas into reality. The company is transforming as a design brand over the years yet its core values remain the same. They are committed to provoke new thoughts and inspire changes that improve the present. By keeping things real and plausible, and most importantly–they think things. Their first in-house product FLIPEN has launched successfully on Kickstarter and they have also successfully crowd-funded another product, Ztraw on the same platform, which has gathered much attention and crowdfunded HKD600K in 40 days.