Concept for Millie’s Shoe Boutique, is to create a comfortable, cozy and carefree environment for the customers to pick their favorite pair of shoes. The whole interior design is driven by the idea of a “Shoe Cabinet” and turn the space into a fancy private “Shoe Closet” for the customers. This is shown by crafting three individual function space into areas for shoe display, storage and experience zone; spaces that define simplicity, minimalism, functionality.

Footwear Business Company-owned brands include BeLLE, STACCATO, JOY&PEACE, Millie's, Jipi Japa, TATA, TEENMIX, BASTO, SENDA, SKAP, MIRABELL, MAP, 15MINS, 73Hours, Too Many Shoes,etc. Distribution brands include Bata, Clarks, Hush Puppies,etc. For company-owned brands, the Group mainly adopts a vertically integrated business model which covers product research and development, procurement, manufacturing, distribution and retailing. For distribution brands, the Group operates the business in two different models, brand licensing and retail distribution. Sportswear and Apparel Business The majority of our Sportswear and Apparel Business is in the form of retail distribution, including sportswear brands NIKE, adidas, PUMA, Converse, Reebox, Skechers, Vans, Timberland, Asics, Onitsuka Tiger, The North Face, and apparel brands MOUSSY, SLY and REPLAY etc.