Wang Zhi Chadao Book
Chadao Book is Bronze Design Award winner in 2020 - 2021 Print and Published Media Design Award Category.
Chadao Book

The cover materials and colors of the hardcover are used to create a clear way to present the typical colors of Pu'er tea. The font design and layout are properly left blank, and the overall layout is full of changes. Modern design language is used to explain the charm of Chinese Pu'er tea, and the chapter design is simple and clear. The pictures and content are well matched and interesting. The graphics and text are harmoniously and properly presented.

Chadao Book
Wang Zhi Chadao
Wang Zhi Book
Wang Zhi design
Wang Zhi design
Wang Zhi

Wang Zhi is a designer living and working in Beijing. He is an art editor at Foreign Languages Press. He believes that a distinctive design can bring people a better life experience and sense of happiness. China's economy and the "Created in China" strategy require designers to have an international vision. Design is also a process of self-cultivation, which is sometimes painful, but happiness always comes along.

Yunnan TAETEA Group Co., Ltd.

Yunnan TAETEA Group Co., Ltd. is a leader in China's tea industry, founded in 1940. TAETEA Group upholds the core value of "cherishing tea and loving people", upholding the code of conduct of "dignity of tea people", and carrying forward the spirit of tea ceremony of "tea maker benevolence". At present, TAETEA Group has developed to take Pu'er tea as its core, and its production scale, sales, profits and taxes, and comprehensive brand influence have ranked first in China. "Tea is the national drink". In the past 10 years or so, about 5 billion yuan has been invested in the purchase of tea raw materials, which has driven hundreds of thousands of Chinese tea farmers out of poverty and become rich.